Resources

PR is the art of influencing perceptions and building communities that spread the news of success. It is also a science, requiring a special understanding of how stories are most effectively shared across the broad spectrum of public media.M2.0 Communications offers a free and ever-growing collection of downloadable PDFs, tools, and worksheets to help you navigate the tricky world of PR.

Social Media Platforms in the PH

With 67 million Filipinos on Facebook, social media has become an essential marketing medium. Facebook isn’t the only option; YouTube and Instagram are actually better for reaching targeted consumers. Which platform should you use?

Philippine Digital Metrics

Investing only in traditional PR is no longer cost-effective. The audience’s demand for entertainment and news is answered by online outlets. Their attention has shifted–it’s time for brands to incorporate digital into their PR arsenal.

The Value of Social Media

Social media has become an integral part of modern PR because it enables direct brand contact. That said, the key to a successful strategy in social networks relies on maximizing engagement, rather than likes or follows.

Consumer's Online Behavior

The Philippines is a social networking pioneer, presenting unique challenges and opportunities for enterprising companies. A well-rounded strategy covers the full breadth of mobile, digital, and social channels.

Storytelling - The Next Big Thing

People have used stories to share their views of the world, narrate personal experiences, and inspire the greatest achievements. Storytelling taps into an essential part of us: our imagination. Here’s how you can use it for your business.

Duterte's PR Genius

Doy Roque, CEO and founder of M2.0 Communications, explains how the hardline, uncompromising president of the Philippines won over so many local hearts with a message alarming the international community.

On Influencers and Online Videos

Influencer marketing entails partnering with people who have access to a significant audience and possess strong influence within that group. But how does this really work? In this guide, we detail what you need to know.