Twitter’s user base currently stands at 300 million people sending a total of 500 million tweets per day. This comes from the platform’s snackable quality and user-friendliness. Interactions between users become more direct because of the limit of 280 characters per Tweet, it, making it easy for other users to tune in and take interest. Because of this, brands are now using Twitter to strengthen their PR.
If you want to use Twitter to boost your brand’s online presence, here are 9 tips to help you make the most of this popular social media platform.
9 Tips for Using Twitter to Boost PR
Monitor for Queries. Journalists often look up sources or comments on a story by going on Twitter. Keep an eye out for queries from journalists in your space! There are also accounts such as @ProfNet and @HelpaReporter, which post source requests from reporters. Take note that journalists are usually pressed for time when looking up sources.
2. Engage Influencers. Several influencers in your market will have Twitter accounts. Use this to follow what they’re talking about or if they’ve talk about your brand. If you’re having a hard time identifying relevant influencers, there are tools such as Buzzsumo and Kred that can help. Sharing influencer content is key--your audience will see you as a useful resource, and you’ll also engage the influencer, by sharing their content.
3. Connect With PR Peers. You’re already be using Twitter to keep up with industry trends and news, but you can use it to learn from PR thought leaders. Reach out to other PR pros and exchange useful ideas with them.
4. Schedule Your Tweets. Yes, you can remain active on Twitter without having to actually check back on it every thirty minutes! Software applications such as Hootsuite and Buffer allow you to write posts and line them up for posting at preset times. Don’t leave everything to your tweet queue, however. Be extra careful in checking schedules and technical details. Take the case of UK supermarket Tesco. While the company was under fire for having products containing horse meat, its Twitter account posted this:
5. Protect Your Reputation. Twitter’s reach is a double-edged sword. One user can retweet a product launch and a scathing review in the same breath. Address customer service problems, issue apologies, or clear up any misrepresentation that you find on Twitter. It might seem taxing, but it pays off: 77% of Twitter users appreciate a brand more when the brand actually notices their tweet and responds to it.
6. Use Twitter Lists. If you’re following numerous feeds, you can organize them with Twitter lists. Having lists for customers, peers, influencers, and journalists will help you find key content with more ease.
First, access your Lists page either from your profile page or from Twitter’s drop-down menu.
Click “Create List” and give the list a name and a description.
Designate it as either Private or Public, and then save it.
Next, to add a user to one of your lists, simply visit the person’s profile page.
Click the person icon and choose “Add or remove from lists” from the drop-down menu.
Select which list you’ll add the person to. The same steps work for removing someone from a list.
7. Develop Your Personal Brand. Schedule your Tweets, engage with other users, and participate in relevant conversations. This will help your personal brand grow and increase your follower count.
8. Use Images. Attach an image, and your tweet will get three to four times more engagement. Make sure that your images are connected to your tweets. For SEO purposes, it’s a good idea to give your image files proper filenames. An image size of 1200x675 px works well on both desktop and mobile.
9. Integrate Your Platforms. You can show Instagram pictures and share Pinterest pins to your Twitter followers by integrating your social media accounts. Consumers will be pleasantly surprised to find out that you have an IG or a Facebook page too. Aside from following you across platforms, they may discover that someone they know on another network is also a fan of yours!
Twitter proves to be a valuable platform when you’re able use it properly. Awareness of your brand will skyrocket, influencers will mention you more often, and consumers will pour in faster than you can schedule more tweets. Follow these 9 tips and you’ll be on your way to a solid PR strategy on Twitter!
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