The PR landscape is constantly shifting as people interactions change. 2015 ushers in new trends that will help you launch a successful PR campaign.
1. Loosen the reins on your brand
It's second nature for many PR practitioners to control a brand's message. Control is necessary to protect its reputation. This year, as social media works alongside PR, relaxing your hold on the reins can be scary.
However, it’s necessary in order to maximize your fans participation. After all, these brand loyalists have a stake in your brand too and their advocacy efforts can do more to promote your products and services than other methods.
2. Encourage your fans to spread the word
Your fans are often the best at recruiting new customers. For this to occur they need to be inspired.
Help them by creating great content or organizing noteworthy events that they can share and arouse them to create reviews, blogs, or Youtube videos. Always connect with them to ensure their positive attitude towards your brand.
3. Create a content plan
Good PR content doesn't rely on chance; it must be meticulously planned. This allows time for inspiration and preparation, ensuring the production of high-quality content that would make fans enthusiastic about your brand.
4. Storytelling is the next big thing for brands
Apple, Google and Coca-Cola. What do they have in common? They’re all listed in the best brands in the whole world. What makes their PR a success? Storytelling. Your brand is no longer what you say it is. It’s hard for fans to trust any brands when everyone is saying “pick me”.
This is where storytelling comes in. The stories that resonate the most are the most familiar ones. Does Google reminds you of Indiana Jones?
It’s a crazy adventure. Think about what stories reflect your brand and what stories your fans can relate to.
5. Take advantage of metrics
Data has become very easy to acquire. You can track the spread of your content, especially on the Internet, and determine the characteristics of those that responded in some way. By mastering the numbers in the reports, you can gauge the success of your PR campaign, learn what worked, and how to improve your approach.
By understanding where PR is heading, you can successfully get ahead of the flow and launch a relevant and rewarding campaign.
M2.0 Communications helped write brand success stories on Facebook. Do you want your brand to become a best seller on social media? Then talk to our new business specialists and we’ll do our best to help you.