Flexibility and adaptability are hallmarks of M2.0’s growing staff of young and seasoned professionals.
To ensure the professionalism of our in-house experts and collaborators, we built a first-rate leadership and strategic assurance team. The team makes sure that your brand tells stories that resonates and is relevant to your audience. Metric-driven, it also sets measurable targets so your messages come out in the right channels and are heard by the right people. Whether your narrative passes through traditional or digital media, we have people that can reiterate and improve on it every time.
STRATEGIC PLANNING TEAM
President & CEO
Doy Roque founded and leads several companies that have to do with media and the Internet. He has spent more than a decade pondering questions that have to do with PR, advertising, and most recently digital marketing, and in the process has been fortunate enough to have worked intimately with a number of leaders in business and government. Before diving into the world of advertising and PR, Doy worked as a journalist at the Manila Times, and before that, as a government researcher. He is intrigued by the power of data, and spends his spare time trying to figure out how to better harness media information. He lives with his wife and has three daughters, two of whom are twins.
Operations Head and
Director of Digital
Digital marketing is Rica Oquias' domain. She heads M2.0's digital team and formulates strategies and ensures the consistency and quality of the content and narratives specific to a client's needs. A strong advocate of online marketing, she has a pulse on the latest trends and how to best utilize them for campaigns. She possesses a piercing insight into the preferences of the consumer audience. She lives with her husband and twin daughters.
and Events Director
As M2.0 Communications' Managing Partner and Director of the Events Management team, Enya Reyes contributes more than a decade of experience in event planning with expo management experience in the Philippines, Southeast Asia, and Europe. Her career is dotted with numerous successful landmark events and conferences including the management of the Philippine Exposition in Hannover in 2000 and the Ad Congress in 2005. Her high profile events regularly play host to the President of the Philippines and dignitaries from other countries.
In his role as strategic planner, Karlo Cleto oversees the quality of all M2.0's campaigns for its many clients including The Office of the Philippine President, The Department of Health, Philippine Bases Conversion and Development Authority, The Department of Trade and Industry, Merck Sharp and Dohme, Meralco, UNICEF and Greenpeace. Previously a copywriter for M2.0, Karlo returned as to head our strategic planning team. He has also served as an editor for Manila Bulletin and Garage Magazine.
A writer for the last 7 years, David Castillo currently serves as Strategic Planner, ensuring that all M2.0’s campaigns are on strategy. He has been responsible for the content in many successful campaigns for numerous clients in various sectors, including government, manufacturing, tech, and healthcare. Previously he was a contributor for the sports section of The Philippine Online Chronicles and a copywriter for Ace Saatchi & Saatchi.
Marco Rafael is in charge of ensuring that creative design ideas at M2.0 become a reality. As Creative Director, he and his team seamlessly work to create and design intuitive websites and social media campaigns with the aim of improving consumer experience. Marco has worked for clients from a wide range of industries including New World Hotel, SM Investments, APEC Inclusive Business, Avis, MSD, and Goltens. He approaches work methodically: identifying problems, thinking of solutions, and flawlessly executing the idea throughout every campaign.
CLIENT SUCCESS TEAM
Corporate Communications Director
As the Corporate Communications Director of M2.0, Shyla Reyes is responsible for the overall branding of the agency. She continues to cultivate relationships with her wide network of contacts in the business world and in print, broadcast, and digital media. She also has extensive experience in crisis management and has worked with clients from diverse sectors including The Office of the President, Bases Conversion Development Authority, and the Department of Trade and Industry. A loving mother to her daughter, Shyla has considerable focus and patience, which she uses to firmly guide her team to achieve their objectives, calmly overcoming challenges and obstacles as they arise.
Client Success Director
As the Client Success Director, Cecille’s role is to ensure a collaborative effort between the brand and the Client Success Team to effectively achieve communication goals. With 15 years of experience under her belt, Cecille is an established veteran of the PR and communications industry. She worked with the biggest local and multinational corporations — Unilever, Splash, Nestle, Primer, Dell, Symantec, Intel, Smartmatic, and Philips — helping elevate their brands through impactful storytelling.
Digital Marketing Specialist
Previously an Account Coordinator with Metrobank, attending to clients and VIPs, Cheska transferred to M2.0 as a Digital Marketing Specialist to handle the agency’s SEO, content, and email marketing services for clients such as CAVDEAL and SkinCell. Cheska likes to keep everything light because it makes stressful days less hard. She finds inspiration from her varied interests: playing volleyball, baking, and singing.
Danica always sought happiness in her tasks in order to produce excellent work. She worked in operations with retail, fashion, and restaurants brands, such as Kimbel, Silver Works, and Rufo’s, before joining M2.0 Communications. Danica loves exercise and mental sparring, which makes her fit easily into the role of an SEO specialist. In her work, she provides insights and offers strategy for the digital content of brands such as Pueblo de Oro Development Corporation and SkinCell.
As an account manager, writing and content are Nicole's strengths. She has worked at ABS-CBN as a writer for MYX Philippines, then at One Mega Group (Mega Magazine) as a writer for Digital Creative Services, where she worked on projects for Estée Lauder, H&M, Carefree, and Rockwell, among others. At M2, Nicole manages accounts such as New World Makati Hotel, IBEX Global Philippines, and The Department of Health to ensure that our clients' day-to-day needs are met, their brands are communicated meaningfully online, and their long-term goals are achieved. In her spare time she explores new food and restaurants, shops for clothes, and catches up on much-needed sleep.
After teaching English online, Ara Santos sought a new challenge, and found one in M2.0 Communications. Beginning as an Associate for Public Relations, she was quickly exposed to the full range of PR activities, from media relations to account management. She became an account executive, contributing to projects and handling clients like UNICEF, Del Monte, and MSD. Highly organized, she credits her success to her considerable attention to detail. In her downtime, she sings, reads crime and thriller novels, and watches Korean dramas.