PR is the art of influencing perceptions and building communities that spread the news of success. It is also a science, requiring a special understanding of how stories are most effectively shared across the broad spectrum of public media.M2.0 Communications offers a free and ever-growing collection of downloadable PDFs, tools, and worksheets to help you navigate the tricky world of PR.
6 Key Takeaways from 2017's Philippine Digital Metrics
Investing only in traditional PR is no longer cost-effective. People’s itch for entertainment and news are being scratched by online outlets; they’re no longer confined to publications or radio and TV shows. They’re leisure hours and attention has been divided – with millions already watching and reading online. For businesses, it’s time to make the leap and incorporate digital into your PR arsenal. Here’s an infographic to help you understand why.
The Value of Social Media
Social media has become an integral part of modern PR because it enables direct brand contact. That said, the key to a successful strategy in social networks relies on maximizing engagement, rather than likes or follows.
A Comprehensive Report on Consumer's Online Behavior
The Philippines is a social networking pioneer, presenting unique challenges and opportunities for enterprising companies.
A well-rounded strategy covers the full breadth of mobile, digital, and social channels.
Storytelling - the Next Big Thing for your Brand
Since the dawn of history, humans have used stories to share their views of the world, narrate personal experiences and inspire some of our greatest achievements. Storytelling taps into an important part of each of us that is all too often suppressed in adulthood: our imaginations. Here's how you can make this work for your business.
Duterte's PR Genius
Doy Roque, CEO and founder of M2.0 Communications in Quezon City, explains how the hardline uncompromising new president of the Philippines won over so many local hearts with a message that is alarming the international community.