The Challenge

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Tune Hotels is a line of budget hotels with a newly opened branch in Quezon City.

The new establishment faces an uphill battle for guests against more established and well-known budget hotels around the area.

The Idea

While the scope of work was primarily about hyping the opening of Tune Hotels Quezon City, the addition of the new hotel also turned its owner, Red Planet Hotels, into the largest hotel chain owner in the Philippines in just four years.

Aside from Quezon City, it has branches in Pampanga, Cebu, Makati, Ermita, and Cagayan de Oro with more being built.

By coinciding the launch with the announcement of Red Planet Hotels new dominant position in the Philippine market, M2.0 would be able to draw greater buzz.


The Execution

The Results

Tune Hotels Quezon City made a loud splash in print, online, and broadcast media.

The attention has attracted numerous customers to try the new hotel's and book a room.