The Challenge

Philips partnered with Disney to create a new line of child-friendly lighting, including Softpals and LivingColors.

Because of the relative newness of lighting made specifically for children, few Filipinos knew about their benefits with respect to child development.

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The Idea

When communicating with frazzled parents, frisky kids, and busy media practitioners, hands-on demonstrations are often the simplest and fastest approach of showing a product’s full value.

We tapped into our massive media network and showed how Softpals make for child-comforting nightlights and how LivingColors helps with the telling of bedtime stories.


The Execution

The Results

Parents all over the Philippines became aware of an extremely helpful tool to help their children sleep soundly at night.

M2.0 delivered 27 media pickups in top tier publications worth over P2 million worth in ad value.