300 hours of video are uploaded to YouTube every minute. Chances are, at least 10 minutes will be in one of the many popular types, such as unboxing
The bag raid concept is charmingly simple. A YouTuber goes through or raids her friend’s bag or purse. Since most of the targets are celebrities, this video offers a sneak peek into the things that famous or interesting people need and do to get through their day.
Which ones are people watching the most? Here are the top five:
1. Toni's Bag Raid by Alex Gonzaga – 1.6 Million
Ahead of the pack is Alex Gonzaga’s raid of her sister’s, Toni’s, bag. While the contents of the bag are interesting,
2. Bag Raid by Alex Gonzaga – 1.3 Million
Another Alex video is
3. What's in my Bag | Andrea B. – 1 Million
The young actress Andrea Brillantes raids her
4. Push Now Na: Alex Gonzaga Bag Raid – 1 Million
Alex Gonzaga appears again! But on this occasion, she’s on the receiving end as Darla Sauler on Push Now Na gets her to open her bag. The two have a hearty talk on the contents with Alex offering an interesting tidbit for every little thing.
5. Push Now Na: Kathryn Bernardo Nag Raid – 880 Thousand
On this Push Now
Brands can discover many opportunities in bag raids. Aside from imitating them, these videos are a great way to showcase and soft sell products in a natural way.
If your brand is looking for advice about online promotions, contact M2Comms.
Good luck on bag raiding!