It’s 2018! The New Year is a great time to launch a new PR campaign. But before spending money and effort, be sure that you’re ready. Ask yourself the following questions and see if you can answer each with confidence.
What’s the story?
Stories are essential in a new marketing campaign. They answer consumers’ essential questions, such as who
Who’s your target audience?
A campaign needs to be geared to a particular demographic. This makes relating it to consumers a lot easier. A generic campaign that tries to appeal to many people will appeal to nobody. If you know who you’re talking to, you can research their needs and
What are your metrics for success?
A PR campaign can’t be declared a success arbitrarily. It requires concrete numbers that it needs to reach. These Key Performance Indicators should be related to your business goals. For
Is your staff ready?
When a new campaign is launched, reporters, bloggers, and everybody will be curious. They’ll question representatives of the brand about the product or service in whatever forum is available – whether it’s a press conference, roundtable, or social media. They need to be ready to answer confidently and quickly to display the brand in a good light.
Can you keep up the campaign?
Launching a PR campaign doesn’t end with a
If you can’t find a good answer to these questions, it’s a good idea to contact a PR agency for support. They can help you craft stories, monitor the news, and provide PR or social media experts. Don’t settle for an inadequate PR campaign; always make it the best possible for your brand.