If today is all about digital and social media, then we are living in
Gen Z has an even shorter attention span than Gen Y. Make sure that you pique their curiosity right away on your social media channels so you don’t miss the chance to reach and engage them! Implement campaigns that really speak to them and resonate with their generation.
Explore multiple social media platforms
Social media platforms are a big part of the Gen Z lifestyle. And they don’t limit themselves to just Facebook and YouTube; they are active on Instagram, Snapchat, and Twitter as well. Consider being active on multiple platforms in your campaign if you plan on marketing to Gen Z!
Those from Gen Z love to be on their smart phones and tablets. Ensure that your digital campaigns, content, and websites are all optimized for mobile!
Partner with social media
You won’t appeal to Gen Z through invasive and non-skippable ads—you’ll have better chances of communicating to them through social media
Don’t count out traditional media
According to a study by Kantar Millward Brown, “Gen Z are consistently more positive about ad formats such as outdoor, print ads and cinema, TV and radio ads than standard digital alternatives.” Don’t count traditional media out!
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