Advocacy campaigns can be implemented any time of the year but summer is special. The season enables your brand to get out there under the fun sun to give back to communities while building your brand’s image and reputation. Use the cloudless summer skies to place your brand in a good light by implementing advocacy campaigns in these areas:
The country’s beaches are a source of livelihood and tourism, and by doing cleanup efforts you help both locals and the environment in a big way. MPIC’s Shore It Up campaign is a great example. It sought to protect the marine ecosystem by providing locals with much-needed livelihood programs. You can also choose to do cleanups in rivers or other polluted areas for your campaign.
Just like with coastal communities, you can help barangays by organizing cleanups in parks and communal areas. Building facilities like basketball courts, playgrounds, and multi-purpose halls are also a great way to improve communities. An effort like Davies Paint’s beautification project in Benguet can be very effective as well. The brand convinced three sitios to come together to paint their drab homes with a bright splash of color to create the largest community artwork in the country.
You can also implement your advocacy this summer by arranging a school-building program like that of SM Foundation or through the provision of school supplies and equipment like The Black Pencil Project. Your brand can also do teaching and tutoring efforts for students, making their summer educational and productive.
Many Filipinos go out of town during the summer, which turn gas and transport stations prime locations for advocacy campaigns. Petron’s Lakbay Alalay program is a good example, providing free vehicle checkups and emergency roadside assistance to make life easier for motorists and commuters.
This summer, make an impact by organizing an advocacy campaign for your brand. You’ll help both the community and your company with the right approach!
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