Although Millenials and Gen Z might believe newspapers are old-fashioned, they are still widely read because they remain a credible source of news and can reach people in areas where the internet can’t. They are also keeping up with the current times; broadsheets have opened up online portals and mobile apps that offer the new generation reliable news in the format that they want. Despite the onrush of blogs and social media, newspapers can’t be ignored as a vehicle of marketing and public relations as they continue innovating in order to cater to a constantly growing readership.
Here are nine of the top broadsheets in the country and how where they can be found online:
The Philippine Daily Inquirer has over 2.7 million readers daily and a market share of over 50%, making it the most read newspaper in the country. The publication is committed to bringing “balanced, fearless news” and is the nation’s most awarded broadsheet, having garnered over 400 awards. Its website is ranked among the world’s most visited news sites, averaging 1 million page views a day.
The Philippine Star started publication after the 1986 People Power Revolution, born from veterans of the “Mosquito Press” that criticized the dictatorship. Today, it is one of top three broadsheets in the country with a circulation of 260 thousand. Its motto, “The Truth Shall Prevail,” reflects its policy of publishing news accurately and fairly by always presenting both sides of the story.
“The Nation’s Leading Newspaper” is another of the top three broadsheets in the country. It has the widest circulation of the three with almost 330 thousand copies distributed every weekday. The Manila Bulletin is the second oldest newspaper in the Philippines, having been founded in 1900.
The oldest newspaper in the Philippines, The Manila Times has gone through 15 governmental administrations. The broadsheet’s motto is “Trusted since 1898”, a reflection of the generations of readers that have relied on its fair and incisive treatment of news.
The Manila Standard has been in publication since 1987. The publication releases stories that are lively and straight to the point, all while sticking to the principles of fairness and objectivity.
BusinessWorld is the Philippines’ leading business newspaper, and has been in publication for 50 years. It released its maiden issue in February 27, 1967 as Business Day, promising competent and responsible reporting of the news. After the People Power Revolution, the newspaper became the BusinessWorld of today.
The BusinessMirror has a commitment to “provide people with a broader look at the nation’s business in these challenging times.” Founded in 2005, it’s now one of the leading business newspapers in the Philippines.
Headquartered in Intramuros, Malaya was founded in 1981. True to its name, it was a staunch critic of the presidency of Ferdinand Marcos. In the height of the ex-dictator’s ouster, the newspaper published a million copies daily, an accomplishment that has never been achieved before in the history of newspaper publishing in the Philippines.
Founded in 1999, The Daily Tribune proudly declares “Without Fear or Favor” on its masthead. While the paper is too young to experience the Marcos dictatorship, it was raided by the Philippine National Police during the State of Emergency declared by President Gloria Arroyo in 2006 because of its critical stance against her Presidency.
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