In the world of a creative agency, the account manager occupies that messy middle between client and company. The client wants one thing, your team of creatives wants another—it’s an account manager’s job to make them meet in the middle and make sure everyone’s happy.
It’s a tough job that can drive even the toughest employee crazy. Keep the insanity away by being the ultimate support team!
Always remember: The account manager is NOT the bad guy! (Yes, even when he just got off the phone with the client.)
Don’t ask your account manager for another meeting. She has enough of them on her schedule already.
And if you do have a meeting scheduled with her, make sure everyone shows up on time.
Keep all communication lines open for your Account Manager. Who knows when that client is going to call! Or text! Or email! Or send a raven! (Yes, we’re looking at you, IT Department.)
Be specific. Clear guidelines for both client and agency will help the Account Manager, well, manage expectations and deliverables from both ends of the table.
Show your appreciation. Reward him with donuts. Lots and lots of donuts.
Remember, an efficient staff means great campaigns and satisfied clients! So give some love to your Account Managers today!