After recharging during Christmas break, many people are now looking forward to their summer vacation. Your brand should too. People take their summer vacations seriously. They plan far in advance and calculate their budgets as they prepare to splurge and live the time of their lives. To be part of that budget, brands need to plan their summers too. Here are some suggestions that have proven their worth time and time again.
Go to Where the People Are
Summer vacations are meant for new sights and new experiences. Nothing beats on-ground activities to create that sensation. Activations and experiential marketing provide new ways for customers to experience your product, getting to know it inside out, and how it benefits them. By deepening their encounter and emotional relationship with your brand, they are more likely to purchase your products or services.
Craft a Summer Narrative
People want an adventure during summer, to be part of a breathtaking story. Formulate narratives that make people feel special and weave your brand around it. In the M2.0 Jorgendipity campaign, we gave lovebirds a chance to create a special romantic moment, a trip across beautiful Manila Bay after being asked out in a glorious song and dance number. Help your customers imagine themselves in similar stories with your brand having a big part.
Summer is Social
How many of your friends post their vacations on Facebook? The exact number is all of them. Be prepared to hype your summer offerings and promotions on social media to get maximum coverage. Give it an unforgettable twist by implementing them through Facebook apps like personality quizzes to help them figure out where their next vacation should be or photo contests on who had the most awesome vacation with your brand.
Summer is just around the corner. Plan now to get the most out of it for your brand and get expert help when you need it.