Public Relations and Social Media complement each other. Combined, they can engage the maximum number of people in a campaign. In this three part series, M2.0 Communications investigates why and how the combination leads to success.
Before you arrived at this page today, how many times did you:
▪ Log into Facebook?
▪ Check your Twitter stream?
▪ Read all or part of a blog post?
And if you are like most, you visited these social sources to keep up-to-date on the latest news, and to share and engage with your network. Your behavior is shared by millions of Internet connected professionals in the Philippines.
Facebook has transformed into the top destination for online news. Reports routinely break on Twitterfirst. There are nearly 200 million blogs commenting on the latest stories and other topics of interest.
Because of how people consume content, your public relations program needs a strategic social component to be successful. And this component can have far more impact than a first-page headline in your overall campaign.
Successful PR-social integration depends on the development of strategic editorial calendars, consistent media placement of social friendly content, and constant results measurement – the same components that guide our process:
▪ Content Creation– Our SEO and social media savvy writers collaborate with you to develop long-term editorial calendars and create the highest quality search-optimized articles to support these plans
▪ Content Distribution–We make sure our content reaches the right market at the right time with the minimum amount of paid reach.
▪ Reporting– Measurable and accountable results are illustrated with reports on reach, SEO, social media, and content interaction and engagement metrics.
A Full Suite of Social Services
Whether your online marketing and public relations needs are centered around improving your search visibility or managing your online reputation, our experts offer services that can be customized to your needs.
No one understands PR-social integration more than the team at M2.0 Communications. Wait for part 2 where we discuss how the two halves mix together to generate business success.