PR has changed more in the last decade than in the last 30 years. According to the report released by We Are Social, 24% of the total Filipino population researched a brand online before buying the product. To be on top during this transformative period, PR professionals need to watch out and ride the wave of upcoming trends.
Developing Content Brands. The last few years watched the importance of content creation rise. In 2015, content will share the spotlight with the brand producing it. Audiences will respond more to brands that develop consistent and high quality content. PR pros will need to think more like a TV network executive planning for their next big hit than a beat reporter.
Visual Content becomes Must-Haves, Not Nice-to-Haves. Audiences are consuming images and videos in massive amounts, especially in the mobile space. In fact 19% of mobile users in the Philippines watch videos on mobile and this number is still expected to grow throughout the year. Visual content simplifies complex ideas, gives them emotion, and makes them accessible to people-on-the-go – qualities that make effective PR for the mobile age.
Winning the Crowd. Some of last year's biggest stories, like the ALS Ice Bucket Challenge, spread via the power of the crowd. This is not an outlier but as a sign of the crowds increasing importance. PR will be trying to win the crowd to spread story awareness in 2015.
Keep abreast of the latest PR trends. Learn how to implement them for your brand. Email us for free consultation and we'll be happy to talk about your challenges over coffee.