For a long time, coffee shops were the place to be for freelancers who at times find their home offices unfavorable to productivity. However, it wasn’t long before these cozy spaces became a little too cramped and distracting because of the high foot traffic and simultaneous chatters that are typical of coffee shops. Fortunately, co-working spaces came into the picture – making available an office where high-speed internet is at reach and coffee is free-flowing!Read More
Every business is vulnerable to crisis. At one point, you are at risk of encountering a public relations crisis and the way you address it can either build your reputation or seriously damage your brand.
In this day and age, news goes viral almost instantly and you need to be ready to respond to crisis immediately and efficiently in order to avoid any possible damage that it may create. However, the question is, are you prepared to deal with crisis?Read More
The fundamental skill that seems inherent to PR professionals is relationship building because PR has always been about relationships.
The truth is, PR can be costly. It involves labor-intensive and time-consuming process - and that’s because there’s a lot of work involved in building relationships to tell the right story. One way to do that is to seek the help of key influencers and thought leaders share your brand's’ story to your audiences.Read More
A career in the public relations industry is difficult particularly when you don’t have the proper tools at hand. Fortunately, like every other form of marketing, PR is constantly evolving – and so do the resources that help you keep up with the change and overcome the new challenges presented.Read More
Public relations professionals are one of the highest paid workers in the Philippines, according to the latest survey by JobStreet.
In February, the largest job search portal in the Philippines surveyed over 500 JobStreet employers to find out which professional fields are paying the most for fresh graduates in 2018.Read More
When young professionals unwind after work, more and more are going to experience a new form of art: spoken word poetry. Unlike recitations of regular poetry, the verses are often spoken with a cadence similar to rap. Plus this art form is accessible to all, many venues will heartily welcome a performance from anybody -- even you.Read More
A public relations crisis can affect businesses at one point or another. It doesn’t matter how big or small they may be. During this time, a press release or an executive’s public apology may not be enough to clear the air. When the reputation of a business is at stake, it is critical to prepare a damage control plan that can be implemented immediately and decisively.Read More
The isolated rain showers the country is experiencing in the past few weeks is a positive sign that we’re now inching closer to the rainy season. While it brings relief from an extremely hot weather, you have to know that the wet days also come with a set of diseases that may compromise what could have been a good bed weather season.Read More
The film industry is brimming with mass media related flicks. But while advertising agencies, journalism and publishing companies have become recurring topics, there’s hardly a major motion picture film that puts the spotlight on the life of a Public Relations professional.Read More
Filipinos are foodies by heart-- and entrepreneurs know it! Business-minded people are quick to act on this opportunity by capitalizing on the unending love affair that Pinoys have with food. And as a result, we are now offered a wealth of mouthwatering choices in and out of the metro.Read More
We don’t know about you but we’re pretty sure most of you can’t wait to hit the beach! However, before you dive head-first into planning your summer getaway, there are a few things that you need to prepare for – and no, it’s not your ultimate packing checklist, but the coastal residents that can turn your beach day into a disaster.Read More
Are you tired of crafting blogs that only get a few clicks? Or, do readers tend to come to your site once and never return again? If either of these scenarios sounds familiar, you likely have a blog content quality problem. Fortunately, by following the principles presented below, you will be well on your way to keeping readers coming back.Read More
2017 was the year when brands kicked their advertising game up a notch to produce the most memorable commercials to date. In fact, too remarkable to show that , it’s not only the cinematography or the lavishness of a production that makes a TVC viral, but the story itself that tugs right at your heartstrings.Read More
When it comes to cars, the tita has different needs to the typical follower of Top Gear Philippines. Instead of checking how fast it can do zero to sixty, she would look for comfort, space, and practicality when purchasing a car. Here are the five that are currently topping their list.Read More