Here are three qualitative metrics that are important in shaping your PR campaigns in the coming year but could be hard to comprehend at first glance.Read More
Have you ever considered fully analyzing the numbers of your PR or marketing campaign? If you plan to turn your quantitative metrics into meaningful insights, here are four things to take note of.Read More
To reach the untapped market, it’s necessary for brands to widen their digital footprints. They can’t rely only on their own website for their marketing. Fortunately, it’s not as hard as you might think.Read More
the industry is ever-changing, and the next year will undoubtedly point to new directions as brands seek to communicate to their audiences in more meaningful ways. You don’t want your brand to be left behind. Be a step ahead by watching out for these five PR trends in 2018!Read More
Indie films in the Philippines are once considered underdogs of entertainment. Now it’s dominating the mainstream media, both here and abroad. These films have a unique take on storytelling, often featuring deep but relatable characters, and offer a fresh perspective in contrast to cookie-cutter, run of the mill and predictable movies.
These new breed of films produced by smaller productions are not widely distributed by the famous movie houses in the country and neither features big Pinoy celebrities yet it has dramatically removed the barriers of cultural differences to become an avenue for the Philippine film industry to connect with international audiences.Read More
With the expected improvements in infrastructure, the logistics industry is also predicted to take advantage of them, bringing goods and products to markets and people faster and easier than before. Naturally, this serves to stimulate Philippine growth even further. But has this amazing story been properly communicated? Let’s find out.Read More
Your media partners are the biggest advocates of your brand. Celebrate with them to cap off all the achievements for the year and set the narrative for the next! Here are four tips to help you organize your media thanksgiving event.Read More
People living in the city are usually deprived of fresh air. However, eco-living in Metro Manila is not as hard as it seems when you know where to find the best places to relax, hang-out and unwind. If you need a breather without leaving the metro, here’s a list of five eco-friendly hangout places that are worth visiting.Read More
RoRo’s expansion is a huge opportunity for Philippine businesses. With the improved transportation, the ASEAN countries will grow even closer and empower smaller companies to ship their goods between borders.
However, Filipino companies entering the greater Southeast Asian markets will face one big problem: communication.Read More
San Francisco-based ridesharing app Uber has been a hit with Filipinos since it debuted in the country in 2014. A quick fast forward to 2017 – tens of thousands rely on its services for their daily commute. When the Land Transportation Franchising and Regulatory Board (LTFRB) ordered a month-long suspension on Uber’s operations last August 14, Philippine social media went into a frenzy.Read More
Whether they plan to invest on it or not, the media plays a crucial role in influencing the decision of Filipinos on their finances.
Monitoring and understanding all the relevant stories, news, and discussions from different channels will help you understand what influences financial decisions.Read More
Believe it or not, our country celebrates “Made in the Philippines Product Week” every third week of August (from the 17th to the 23rd to be exact). This may be the 1st time you heard of this and you will feel good to know that due recognition is given to Philippine-made products. However, this no longer comes as a surprise as this observance was proclaimed by Governor General Frank Murphy in 1933. In any case, the spirit of this celebration is to "encourage and stimulate domestic industry and patronization of local products"and it remains relevant to this day.Read More
Do names like Trinidad Tecson or Agueda Kahabagan ring a bell? How about Teresa Magbanua or Kumander Liwayway? If you aren’t familiar with these names, you’re not alone. Because history has been documented by mostly the male hero counterparts, there are only a few materials and references on women heroes. Because M2.0 Communications believe in women’s capability to become heroes in their own way and we are lucky to have lots of brave women on our team, we’re creating this article on the most courageous ones from history.Read More
Last week, actor, model, and football player, Jake Cuenca tweeted his exasperation at the magazine industry, particularly fashion mags. While Cuenca’s criticisms have weight, his opinions shouldn’t be left unanswered.Read More
The hilarious anecdotes of comedian Jo Koy are all too relatable for Pinoys. His wacky tales strike a chord within us because they come from experiences that are uniquely Filipino. Here are five of them that we can totally relate to.Read More