Reasonable or not, bad feedback can hurt your brand image and affect sales. How do you properly deal with them? Here are six tips.Read More
Entrepreneurship, the translation of ideas into products and actions, has become central to the discourse of higher education according to Dr. Patricia B. Licuanan, Chair of the Commission on Higher Education (CHED).Read More
After the umpteenth press release has been ignored by the media, it’s time to assess why. If your release gets overlooked once, it could be a fluke. But dozens or hundreds of times? You may need to review how you craft and pitch your press release.Read More
Miriam College and the Commission on Higher Education (CHED) recently signed a Memorandum of Agreement (MOA) to officially seal their partnership as Philippine hosts to the 6th UNESCO-APEID meeting on Entrepreneurship Education 2017. CHED is the government funding agency for the event.Read More
More than ever, it’s necessary to learn what fake news truly is and what it’s not. People are imprisoned by personal bubbles and echo chambers, which prevents them from understanding the other side and turns them into bigots.Read More
Have you ever considered fully analyzing the numbers of your PR or marketing campaign? If you plan to turn your quantitative metrics into meaningful insights, here are four things to take note of.Read More
To reach the untapped market, it’s necessary for brands to widen their digital footprints. They can’t rely only on their own website for their marketing. Fortunately, it’s not as hard as you might think.Read More
the industry is ever-changing, and the next year will undoubtedly point to new directions as brands seek to communicate to their audiences in more meaningful ways. You don’t want your brand to be left behind. Be a step ahead by watching out for these five PR trends in 2018!Read More
Indie films in the Philippines are once considered underdogs of entertainment. Now it’s dominating the mainstream media, both here and abroad. These films have a unique take on storytelling, often featuring deep but relatable characters, and offer a fresh perspective in contrast to cookie-cutter, run of the mill and predictable movies.
These new breed of films produced by smaller productions are not widely distributed by the famous movie houses in the country and neither features big Pinoy celebrities yet it has dramatically removed the barriers of cultural differences to become an avenue for the Philippine film industry to connect with international audiences.Read More
With the expected improvements in infrastructure, the logistics industry is also predicted to take advantage of them, bringing goods and products to markets and people faster and easier than before. Naturally, this serves to stimulate Philippine growth even further. But has this amazing story been properly communicated? Let’s find out.Read More
Your media partners are the biggest advocates of your brand. Celebrate with them to cap off all the achievements for the year and set the narrative for the next! Here are four tips to help you organize your media thanksgiving event.Read More
People living in the city are usually deprived of fresh air. However, eco-living in Metro Manila is not as hard as it seems when you know where to find the best places to relax, hang-out and unwind. If you need a breather without leaving the metro, here’s a list of five eco-friendly hangout places that are worth visiting.Read More
RoRo’s expansion is a huge opportunity for Philippine businesses. With the improved transportation, the ASEAN countries will grow even closer and empower smaller companies to ship their goods between borders.
However, Filipino companies entering the greater Southeast Asian markets will face one big problem: communication.Read More
San Francisco-based ridesharing app Uber has been a hit with Filipinos since it debuted in the country in 2014. A quick fast forward to 2017 – tens of thousands rely on its services for their daily commute. When the Land Transportation Franchising and Regulatory Board (LTFRB) ordered a month-long suspension on Uber’s operations last August 14, Philippine social media went into a frenzy.Read More