Telling Meaningful Stories 101: Storytelling through Numbers

Telling Meaningful Stories 101: Storytelling through Numbers

Numbers are crucial for any business. Company profits can rise and fall according to the slightest change in observable metrics. Why? Because numbers help build credibility, set goals, and advertise achievements. They are how a business communicates with its investors and stockholders. But numbers are also useful in talking with regular consumers and other audiences.

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Telling Meaningful Stories 101: How to Tell Your Brand Story in the Digital Age

Telling Meaningful Stories 101:  How to Tell Your Brand Story in the Digital Age

Storytelling has come a long way. Before history even began, people told stories over campfires and illustrated them via cave paintings. Today, people write stories in their newsfeeds and illustrate them with videos. Despite the changes, the power of stories hasn’t changed. People consume more stories than ever before online. For your brand story to still reach others, you need to remember three things. 

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12 Infamous Haunted Places in the Philippines

12 Infamous Haunted Places in the Philippines

Filipinos grew up hearing tales about our school campus being a former cemetery, morgue or hospital. However, there are real places where people brutally died in wars and in natural disasters. Their ghosts continue to haunt the living. A lot of the buildings and houses on this list can be found in Baguio where the tragic 1991 earthquake happened. Many of these places are either derelict ruins or abandoned places with caretakers who also act as the best story-tellers. It’s almost Halloween, so allow M2.0 Communications to take you on a tour around the most haunted and spookiest places in the Philippines. All be warned, this post is not for faint-hearted people.

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Pitching to Journalists: 12 Tips to Get Your Pitch Noticed

Pitching to Journalists: 12 Tips to Get Your Pitch Noticed

In contrast to advertising or paid media, public relations is known as earned media. Instead of paying for print space or broadcast time, you need to formulate a pitch that convinces reporters and editors to cover and write positively about your client or brand. Earning their attention is therefore crucial for a business that wants their brand to grow. 

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BEING A FILIPINO: 21 Things Only Filipinos Would Understand

BEING A FILIPINO: 21 Things Only Filipinos Would Understand

It is undeniable that Filipinos possess interesting characteristics that stand out from other cultures around the world. More than skin color and language, Filipinos also have their own set of norms and practices that define them as a unique race. These are the practices that easily identify Filipinos wherever they are. Can you relate?

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Read or Die Not Knowing How to Avoid the PR Mistake of the Wrong ‘False Choice’

Read or Die Not Knowing How to Avoid the PR Mistake of the Wrong ‘False Choice’

Last September 3, international financial giant Wells Fargo, one of the Big Four US Banksapologized after artists, actors, writers, musicians and other creatives burst into outrage when they read the bank’s ad that unnecessarily favored STEM degrees over humanities courses. What should have been an inoffensive promotion turned into a PR crisis.

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10 Worst Typhoons that Went Down in Philippine History

Every year, the Philippines encounter numerous typhoons--flash floods and heavy rains has become an ordinary occurrence during rainy season. Over the decades, people have witnessed series of typhoons that varied in strength, duration, and impacts. Not all typhoons are bearable, especially those that left misery and devastation due to properties and lives lost.

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The 7 Rules For Crisis Communications

The 7 Rules For Crisis Communications

It was a frank, no-holds-barred discussion. “Crisis management is about the things we do so we can be judged less harshly when things f*** up,” I told them. When they asked about the difference between crisis management and issues management, I even compared the two to premarital sex. I had a slide with a picture of a man opening a condom—“That’s issues management.” 

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